Close this search box.


Justin and Splash, founder of

Sixteen years ago, Justin Palmer faced every pet owner’s nightmare when his 2-year-old Siberian Husky, Splash, ingested an entire bowl of grapes. The emergency vet visit that ensued left Justin a few thousand dollars poorer and with a resolve to ensure that no other pet owner would have to choose between their pet’s health and their financial stability. This determination sparked the birth of, a labor of love and a testament to a journey that started from a scary, wallet-draining incident.

Justin’s quest to protect Splash without breaking the bank led him down an exhaustive path of researching and reviewing every pet insurance provider in the industry. His meticulous, firsthand experiences with the complexities of pet insurance policies, the fine print, and the realities of what pet insurance can and cannot do, transformed him from a concerned pet owner into an expert and a trusted consultant in the field.

Today, stands as a beacon for pet owners navigating the often-overwhelming world of pet insurance. Justin’s reviews are thorough, honest, and infused with the wisdom of someone who has walked in the shoes of his readers. His mission? To help you make the best choice for your furry family members, ensuring they are protected without straining your finances.

Justin’s commitment to goes beyond just reviews; it’s about building a community where pet owners are empowered to share their stories, insights, and support each other in their pet parenting journey. Join him and the family in making informed decisions that keep our pets happy, healthy, and safe.

Popular Posts: